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(via I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | Gadget Lab | WIRED)
There’s this great Andy Warhol quote you’ve probably seen before: “I think everybody should like everybody.” You can buy posters and plates with pictures of Warhol, looking like the cover of a Belle & Sebastian album, with that phrase plastered across his face in Helvetica. But the full quote, taken from a 1963 interview in Art News, is a great description of how we interact on social media today.
Warhol: Someone said that Brecht wanted everybody to think alike. I want everybody to think alike. But Brecht wanted to do it through Communism, in a way. Russia is doing it under government. It’s happening here all by itself without being under a strict government; so if it’s working without trying, why can’t it work without being Communist? Everybody looks alike and acts alike, and we’re getting more and more that way.
I think everybody should be a machine. I think everybody should like everybody.
Art News: Is that what Pop Art is all about?
Warhol: Yes. It’s liking things.
Art News: And liking things is like being a machine?
Warhol: Yes, because you do the same thing every time. You do it over and over again.
'Liking' is an economic act. I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it. I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)
Great post about Facebook’s dumb newsfeed algorithms. And by ‘dumb’, I just mean they do exactly what FB wants them to do, which is nothing for users of FB. For 48 hours, Mat Honan liked everything in his FB newsfeed, and he documented how Facebook modified his feed as a result.